Carter Manahan

Carter Manahan

Building digital tools I wish I had at 18. Shipping them now.

2 apps on the App Store Swift & SwiftUI iOS · Brand · Web GitHub

What I'm building.

Not concepts. Shipped products.

Goalsreach
Live · iOS
Goalsreach app icon

Goalsreach

The accountability system I needed at 18.

Goals, streaks, and momentum in one place. Built because every other productivity app either overwhelmed you or let you off the hook. Goalsreach rewards consistency over impulse and makes progress feel real.

Designed and shipped end to end in Swift and SwiftUI. Live on the App Store. Used by people genuinely trying to get their lives sorted.

BrandFounder
Live · iOS
BrandFounder app icon

BrandFounder

You have an idea. Now you have a brand.

Early founders waste months stuck between idea and launch. BrandFounder cuts through it. Identity, messaging, and product direction generated into something you can actually move with.

Built in SwiftUI with OpenAI integration. Clean flows, honest output. No vague AI brainstorm dumped in your lap.

Skills

Product, engineering, and communication. Built end to end, not stitched together.

Core Craft

iOS Development

Swift & SwiftUI apps that feel stable and intuitive.

  • Swift / SwiftUI
  • Xcode
  • API integration
Product Design

UI / UX

Ideas into clear flows and usable interfaces.

  • Figma
  • Interaction design
  • User flows
Web

Frontend Development

Clean, responsive interfaces built for performance.

  • HTML / CSS / JS
  • Responsive layouts
  • Component thinking
Visual

Graphic Design

Modern visual systems and brand identity.

  • Illustrator
  • Photoshop
  • Brand visuals
Brand & Growth

Social & Positioning

Consistent storytelling and visual presence.

  • Content strategy
  • Brand tone
  • Analytics
Content

Video Editing

Clean cuts that support the narrative.

  • Premiere Pro
  • After Effects
  • Short-form content
  • CapCut
Exploration

Prototyping & Mockups

Interactive prototypes to test ideas quickly.

  • Figma prototypes
  • InVision
  • Interaction flows
Reality Check

User Testing

Early feedback to remove friction and improve.

  • Usability sessions
  • Feedback synthesis
  • Iteration cycles

Projects

A mix of shipped products and concept work. All centred around building clear, honest tools that people actually keep using.

Goalsreach App Cover
Live · iOS App

Goalsreach

iOS Development · Product Design

A self-built productivity app that turns goals into clear, trackable commitments. Points, streaks, and simple visuals reward consistency instead of short bursts of motivation.

Designed and developed end to end in Swift / SwiftUI. From flows and visuals to App Store deployment and ongoing iteration.

BrandFounder App Cover
Live · iOS App

BrandFounder

iOS Development · AI Product Design

An AI branding tool that gives early founders a sharper starting point. Brand direction, tone, and first product angles generated into something usable, not just a wall of ideas.

Built in SwiftUI with OpenAI integration. Clean UI, predictable flows, and output that feels like a thoughtful partner rather than random noise.

MatchMinded App Cover
Concept · Dating App

MatchMinded

UX / UI Design · Behaviour

A dating app concept centred on personality and long-term fit, using MBTI-style inputs and Likert-scale questions to drive more grounded matches.

Designed in Figma with full flows, micro-interactions, and gamified elements that push for honesty over pure swipe dopamine.

Bristol Bridge Club Website Redesign
Client · Web CMS

Bristol Bridge Club

UX / UI · Web Development

A full redesign for an established club with an older audience. Improving readability, navigation, and trust while working inside a very restrictive Pianola CMS.

Included user research, wireframes, high-fidelity prototypes, build-out, and a simple content strategy handover for the committee.

Campus Companion Cover Image
Concept · Student App

Campus Companion

UX / UI Design · Product Thinking

A concept app for students trying to keep on top of deadlines, habits, and campus life. Blends task management with the same momentum ideas behind Goalsreach.

Built as an interactive Figma prototype with detailed user flows, scenarios, and interface explorations for both daily planning and long-term goals.

Focus Right Now

Building momentum on two fronts: making BrandFounder work as a real business, and learning what it actually takes to get people to buy.

Growth · Content

Learning to sell on TikTok and Instagram

Moving beyond "build something good and hope." Learning short-form video, showing the work in progress, and talking to founders where they actually are.

Building an audience before I need one. Not vanity metrics. People who actually care about what I'm making.

This is the skill gap I'm closing right now.

Live · iOS

Goalsreach: tightening what works

The app is live and people use it. Now it's about removing friction: smoother onboarding, making streaks feel earned, fixing the details that add up.

Not adding everything. Keeping it honest and simple so people actually open it every day.

What's next

The next thing

Watching what BrandFounder teaches me. Talking to founders about what's broken. Only building when it's obvious people want it.

No solution looking for a problem.

Get in touch

Experience

Product work, design, and engineering. All done end to end. Nothing handed off.

Core Craft

iOS Developer

Designing and building Swift / SwiftUI apps. Focus on clarity, performance, and the small details that make a product feel properly finished.

  • Full feature work from sketch to App Store build.
  • Clean architecture and predictable navigation flows.
  • Animations and haptics that guide behaviour without showing off.
Product Design

UI / UX Designer

Taking loose ideas and turning them into structured flows and interfaces people understand without needing a walkthrough.

  • Mapping user journeys and removing friction at key decision points.
  • High-fidelity Figma prototypes with enough detail for engineers and stakeholders.
  • User testing and iteration with a bias towards the simplest solution that works.
Web

Frontend Developer

Building responsive, modern web interfaces for founders and clients who care about polish as much as function.

  • Implementing designs in clean HTML, CSS, and JavaScript.
  • Legibility, spacing, and motion that supports the content.
  • Working within constraints: CMSes, legacy layouts, and tight timelines.
Growth & Brand

Social / Brand Work

Helping small teams show up consistently online with clear positioning and content that actually supports the product.

  • Shaping brand tone and visual identity across platforms.
  • Planning content that supports product, not just vanity metrics.
  • Using analytics to tighten what actually moves the needle.
Building tools I wish I had when I was 18.
Carter Manahan
First Class Honours · BSc Digital Media

Carter Manahan

iOS Developer · Product Designer · Founder

0 Products shipped
0 Projects built
0 Apps on the Store

I sit at the overlap where interaction design, code, and user reality all have to agree. Every product I build starts from the same question: would I actually use this if I wasn't the one building it?

Swift / SwiftUI Figma Product Design HTML / CSS / JS
Products

Two products. Both real.

Goalsreach is the accountability app I needed at 18. Goals, streaks, and momentum in one place.

BrandFounder gives early founders a sharper starting line: identity, messaging, and direction, generated into something they can actually move with.

Neither was built for a portfolio.

Process

Small loops, serious intent.

Design, build, test, refine. No theatrics. Just compounding improvements until the product feels calm, sharp, and obvious to use.

I care about the edges: empty states, error handling, and what happens when real people push it.

Principles

Clarity. Discipline. Long games.

I care about tools that make people feel more in control of their time and direction. Clear expectations, direct communication, long-term output over short flashes of motivation.

Contact

If you're building something real, let's talk.

If you want help shaping a product, sharpening the UX, or bringing an iOS experience to life, send a message below.