Building digital tools I wish I had at 18. Shipping them now.
Not concepts. Shipped products.
The accountability system I needed at 18.
Goals, streaks, and momentum in one place. Built because every other productivity app either overwhelmed you or let you off the hook. Goalsreach rewards consistency over impulse and makes progress feel real.
Designed and shipped end to end in Swift and SwiftUI. Live on the App Store. Used by people genuinely trying to get their lives sorted.
You have an idea. Now you have a brand.
Early founders waste months stuck between idea and launch. BrandFounder cuts through it. Identity, messaging, and product direction generated into something you can actually move with.
Built in SwiftUI with OpenAI integration. Clean flows, honest output. No vague AI brainstorm dumped in your lap.
Product, engineering, and communication. Built end to end, not stitched together.
Swift & SwiftUI apps that feel stable and intuitive.
Ideas into clear flows and usable interfaces.
Clean, responsive interfaces built for performance.
Modern visual systems and brand identity.
Consistent storytelling and visual presence.
Clean cuts that support the narrative.
Interactive prototypes to test ideas quickly.
Early feedback to remove friction and improve.
A mix of shipped products and concept work. All centred around building clear, honest tools that people actually keep using.
iOS Development · Product Design
A self-built productivity app that turns goals into clear, trackable commitments. Points, streaks, and simple visuals reward consistency instead of short bursts of motivation.
Designed and developed end to end in Swift / SwiftUI. From flows and visuals to App Store deployment and ongoing iteration.
iOS Development · AI Product Design
An AI branding tool that gives early founders a sharper starting point. Brand direction, tone, and first product angles generated into something usable, not just a wall of ideas.
Built in SwiftUI with OpenAI integration. Clean UI, predictable flows, and output that feels like a thoughtful partner rather than random noise.
UX / UI Design · Behaviour
A dating app concept centred on personality and long-term fit, using MBTI-style inputs and Likert-scale questions to drive more grounded matches.
Designed in Figma with full flows, micro-interactions, and gamified elements that push for honesty over pure swipe dopamine.
UX / UI · Web Development
A full redesign for an established club with an older audience. Improving readability, navigation, and trust while working inside a very restrictive Pianola CMS.
Included user research, wireframes, high-fidelity prototypes, build-out, and a simple content strategy handover for the committee.
UX / UI Design · Product Thinking
A concept app for students trying to keep on top of deadlines, habits, and campus life. Blends task management with the same momentum ideas behind Goalsreach.
Built as an interactive Figma prototype with detailed user flows, scenarios, and interface explorations for both daily planning and long-term goals.
Building momentum on two fronts: making BrandFounder work as a real business, and learning what it actually takes to get people to buy.
Built the MVP. Now it's about finding product market fit: what founders actually need, who pays, and making the output genuinely worth paying for.
Ruthlessly cutting features, tightening the core loop, and testing pricing that doesn't feel like a scam.
Moving beyond "build something good and hope." Learning short-form video, showing the work in progress, and talking to founders where they actually are.
Building an audience before I need one. Not vanity metrics. People who actually care about what I'm making.
The app is live and people use it. Now it's about removing friction: smoother onboarding, making streaks feel earned, fixing the details that add up.
Not adding everything. Keeping it honest and simple so people actually open it every day.
Watching what BrandFounder teaches me. Talking to founders about what's broken. Only building when it's obvious people want it.
Product work, design, and engineering. All done end to end. Nothing handed off.
Designing and building Swift / SwiftUI apps. Focus on clarity, performance, and the small details that make a product feel properly finished.
Taking loose ideas and turning them into structured flows and interfaces people understand without needing a walkthrough.
Building responsive, modern web interfaces for founders and clients who care about polish as much as function.
Helping small teams show up consistently online with clear positioning and content that actually supports the product.
Building tools I wish I had when I was 18.
iOS Developer · Product Designer · Founder
I sit at the overlap where interaction design, code, and user reality all have to agree. Every product I build starts from the same question: would I actually use this if I wasn't the one building it?
Goalsreach is the accountability app I needed at 18. Goals, streaks, and momentum in one place.
BrandFounder gives early founders a sharper starting line: identity, messaging, and direction, generated into something they can actually move with.
Design, build, test, refine. No theatrics. Just compounding improvements until the product feels calm, sharp, and obvious to use.
I care about the edges: empty states, error handling, and what happens when real people push it.
I care about tools that make people feel more in control of their time and direction. Clear expectations, direct communication, long-term output over short flashes of motivation.
If you're building something real, let's talk.
If you want help shaping a product, sharpening the UX, or bringing an iOS experience to life, send a message below.